Snelle Fash

The fashion industry is one of the most polluting and people unfriendly industries in the world. Fast fashion is all about producing fast and cheap. This ensures that you can always wear the latest trends for a cheap price, but this is not without major consequences for people and planet. For this project I designed 12 sliding posters to explain step by step how your T-shirt is made. Every poster contains two illustrations and a small text. The sliding technique makes it an interactive experience and therefore more likely to be remembered. Each poster starts with a little background information and leaves you with a choice. Do you opt for the benefit of your wallet or the habitability of the planet? This project was originally designed for kids, but it’s a meaningful lesson/reminder for everyone.

Click here to see the posters in action.

December, 2019